WHOLLY GUAC

BBDO NEW YORK
Role:
Art Direction
Copywriting

Wholly Guacamole set out to elevate consumer anticipation for the upcoming 2023 football season. Entrusted with crafting a cutting-edge Snapchat Augmented Reality (AR) concept, my partner and I delved into an array of AR/VR user journeys. Our exploration led us to a concept that seamlessly blends playfulness with engagement, enticing users to perceive Wholly Guacamole as the quintessential choice for game-day snacking. Following concept approval, we assumed leadership in the production phase on Snapchat, meticulously overseeing every detail to ensure that visuals and copy not only realized our initial vision but also surpassed the brand's discerning standards.