HERMOSO

PERSONAL WORK
Role:
Art Direction
Visual Design
Branding

Emerging from the heart of Boston, Hermoso embodies a curated collection of pre-loved and vintage fashion, meticulously handpicked and curated by the discerning eye of Jorge Martinez.

Beyond the curation of a world-class ensemble of vintage and repurposed fashion, Hermoso crafts its own distinctive line of in-house scents. Each fragrance is intimately crafted to mark the milestones in life, elevate your next ideal date night, or even grace the every day with an aura of sophistication.

Hermoso stands as the synthesis of Jorge's passions, identity, experience, and expertise — an artistic manifestation that transcends the boundaries between artist and designer.