DOS EQUIS

BBDO NEW YORK
Role:
Visual Design

Designing out-of-home ads for Dos Equis was an exciting endeavor, especially when highlighting their impactful collaborations with prestigious institutions like Texas A&M and other major universities. Each design element is a celebration of the brand's commitment to excellence and partnership with academic leaders. The visuals seamlessly weave together the iconic Dos Equis imagery with the storied emblems of these institutions, creating a compelling narrative of shared values and distinguished craftsmanship. These ads stand tall, not just as a showcase of exceptional beer but as a proud testament to Dos Equis' dedication to fostering meaningful connections with esteemed universities.