EARTH IS HOT

PERSONAL WORK
Role:
Art Direction
Visual Design
Apparel Design

Earth is Hot is a vintage clothing brand that takes pre-loved garments and repurposes them with our unique and hand-made screen print graphics. The goal is to advocate for sustainability in fashion by minimizing the harmful effects of new fast-fashion clothing production by utilizing trending TikTok videos and relevant audios. Our signature typeface was inspired by organic shapes and forms within nature; this led to the typeface being constructed with Sriracha sauce and later burned onto a screen.