Bombay Sapphire
BOMBAY SAPPHIRE
BBDO NEW YORK
Role:
Visual Design
Art Direction
The ‘Saw This Made This’ campaign has done a great job stirring people’s creativity and making everyone realize that the world is a canvas filled with inspiration.
But what it needs to work a little harder on is tying such a profound message back to the Bombay Sapphire brand by pushing the design for out-of-home and expanding to include more cities (NY, LA, San Francisco, Chicago, and Miami.)